Planet to Plate: The Earth Hour cookbook
Planet to Plate was the campaign focal point for Earth Hour Australia in 2015. The book combines recipes from 52 celebrity chefs with stories about the effect of climate change on food and farmers and science content. It served as the basis for a 20-minute video and a standalone report, Appetite for Change, from the Melbourne Sustainable Society Institute.
Solving the creative and logistical challenges started with listening to Earth Hour’s campaign, communications and outreach managers, then translating their strategic objectives into an executable editorial brief. I advised on technical, timeline and publication issues; guided design, writing and photographic briefs integrating recipes, climate-change information and farmer stories; curated and edited all content; and managed editorial production with final sign-off.
“Tim has a wealth of knowledge about editing and publishing, and a keen eye for detail. His determination and commitment meant we put together a quality product that satisfied all the various stakeholders – farmers, scientists and celebrity chefs – in an extremely short period of time and on a shoestring budget.”
“Tim was a thoughtful and meticulous editor, whose passion and dedication (as well as his sense of humour!) made him a delight to work alongside. His appreciation and insight into the different roles of production meant he was able to effectively liaise between all parties. This ensured a final product that exceeded the aims of the brief.”
“Tim’s ability to solve problems and effectively delegate key tasks and communicate information, whilst being ever mindful of the scientific, political and human considerations of the project, was one of the key reasons to the project’s success. Planet to Plate exceeded all levels of expectation from management and partners.”
“As an editor, Tim is consultative, considerate and strategic, and always makes informed decisions. He ensured the editorial team and competing stakeholder needs were shaped to speak to the overarching brand story. His commitment is unwavering, and he’s a pleasure to work with.”
Earth Worker Cooperative
Earth Worker Cooperative promotes the formation of democratic and sustainable business enterprises. Its aim is to provide dignified jobs, empower local communities and tackle the ecological crisis. I worked with the cooperative to update its branding, ensuring continuity with the existing logo but with a contemporary feel. The aim was to communicate a brand that is modern, progressive, future-focused and engaged with technology. I redesigned the logo, created a style guide, worked with a web developer to streamline the website, produced a range of promotional literature, including articles.
Sustainable Growth: Small Business, Big Opportunity
Jon Dee co-founded Planet Ark and the Do Something charities, and has spearheaded many environmental campaigns. I helped him complete his first book, Sustainable Growth, to a extremely pressing deadline. Consulting closely with Jon, I provided research notes presenting the business case for sustainability, checked all facts and references, and proofed the final manuscript.
Hydrogen for Australia's Future: a briefing paper for the Council of Australian Governments
Hydrogen for Australia’s future is a briefing paper prepared for the COAG Energy Council. It outlines the environmental and business case for Australia becoming a major producer and exporter of hydrogen. My job was to smooth contributions from different experts into a cohesive, easy-to-read document. It was a major step in Australia’s governments adopting the first National Hydrogen Strategy in 2019.
“As Chair of the Hydrogen Strategy Group, I am very pleased with the content and narrative style of this briefing document. It was intended to be a visionary scene setter, and as such it had to in the first instance contain meaningful content and in the second instance be compelling. The Hydrogen Strategy Group panel members and taskforce pulled the meaningful content together, but there were multiple narrative styles and there were inevitable duplications and inconsistencies. In several weeks of intense effort working in particular with Patrick Hartley and me you flattened the style such that the shoots grew to the treetops rather than the trees being lopped down to shoot height. You made sure you understood the content so that you could check consistency and references, and spot the duplications to work with us to eliminate them. Your stylistic judgment is excellent and clearly the fruit of many years of skilful editing.”